Showing posts with label Mercury. Show all posts
Showing posts with label Mercury. Show all posts

Sunday, February 14, 2010

Ford to launch new Mercury small car in 2011


Ford Motor Co (F.N) will launch a new small car for its Mercury brand in early 2011, based on the automaker's new global compact car platform, Ford President of the Americas Mark Fields said on Sunday.
The new Mercury is one of the 10 vehicles Ford is planning for its global small car architecture, that also underpins the upcoming 2012 Ford Focus, and would expand the lineup of the mid-level premium brand long devoid of new products.
The launch also underscores the No. 2 U.S. automaker's support for the brand despite uncertainty in some analysts' views over whether Ford will keep the brand in the long term.


Fields unveiled the plan during a meeting with U.S. dealers at the annual National Automobile Dealers Association convention in Orlando, Florida.
"The trend towards more fuel-efficient vehicles is very important, the trend toward (small) cars in general is coming back. We are responding to that," Fields told reporters after the meeting with dealers.


U.S. sales for the Mercury brand fell 23 percent to 92,299 vehicles in 2009, while the overall market was down 21 percent. The company's flagship Ford brand sold 1.44 million units in the U.S. market in 2009, down 14 percent from a year earlier.
A Ford dealer who attended the meeting said the new Milan was likely to be showcased at the New York Auto Show in March.


FIESTA ORDERS
Ford U.S. sales chief Ken Czubay said dealers can start to order the new Fiesta small car on Monday, months ahead of its launch this summer.
The Fiesta, which could get 40 miles per gallon on the highway and 30 mpg in city driving, brings Ford back to a subcompact segment it abandoned and represents the automaker's big bet that it can drive back to profitability with a new lineup of cars.
More than 6,000 consumers have made reservations for the Fiesta through Ford's online order system, Czubay said.
"It seems to be a home run. And it gave us invaluable feedback from consumers," he said.
Ford also plans to launch a redesigned Focus small car later in 2010.
The only large U.S. automaker not to reorganize under a government-funded bankruptcy in 2009, Ford has forecast a profitable 2010 after posting its first full-year profit since 2005 last year.
Source: Reuters More Photos

Saturday, March 15, 2008

2008 Mercury Sable Unveiled at Chicago


Mercury Sable returns to Showrooms with more power, style and sophistication

  • Unique designs features inside and out set the 2008 Mercury Sable apart in the marketplace.

  • Modern, refined interior features include unique trim options and two-tone seating surfaces with contrast stitching.

  • Available convenience and entertainment features include DVD navigation, SIRIUS® satellite radio and Ford Sync™.

  • New Sable has 30 percent more power than the outgoing Montego thanks to standard Duratec 35 V-6 and six-speed automatic transmission

  • Standard electronic stability control and available all-wheel drive provide confident ride and handling in all weather conditions.

  • New 2008 Mercury Sable to reach showrooms this summer.

Unveiled today at the 2007 Chicago Auto Show, the new 2008 Mercury Sable offers customers a sophisticated new look inside and out, a significantly quieter cabin, a more plush ride and a more powerful 3.5-liter V-6.

Mercury products are aimed at winning over new customers who value distinct touches, and this new Sable is sure to impress with a more refined interior design and jewel-like details throughout,” says Cisco Codina, Ford’s group vice president of North America Marketing, Sales and Service.

Mercury has a great deal of momentum right now, with a fresh lineup including the redesigned Mariner small SUV and popular Milan sedan. The new Sable will help continue this momentum,” Codina adds.

Sophisticated style brings the exterior to life

Sable’s modern, distinctive look builds on the clean, modern design themes first introduced on the Mercury Mountaineer and that were further refined on the Milan and new Mariner.

Mercury customers tend to have a more unique sense of style,” says Moray Callum, director, Ford Car Design. “They have come to expect a different level of sophistication and refinement in the surface development, paint finishes and details like satin aluminum.”

Sable’s clean, integrated front-end design centers on Mercury’s signature satin aluminum waterfall grille flanked by exquisitely detailed, jeweled projector beam headlamps that sweep up over the front fenders. Additional visual highlights at the front of vehicle include new chrome surrounds for the fog lamps and bright, satin aluminum caps on the side mirrors.

Sable’s distinctive LED taillamps feature a predominantly white lens with red accent stripes. The new rear fascia has a cutout for the chrome-tips on the dual exhaust system, a visual cue that suggests more power under the hood. A chrome strip on the bottom edge of the deck lid provides a finishing touch.

Cool and expressive accents sharpen the interior

Complementing the clean exterior, a core attribute of Mercury design is a modern, airy interior. With Sable, this design direction comes to life in two-tone interior trim with unique accents. Customers preferring a more technical appearance, for example, can opt for Cyber Carbon, a deep, high-gloss accent that resembles carbon fiber. Alternatively, two modern wood grain accents – Guitar Maple or San Macassar – are available.

Standard cloth seats wear an updated and modern graphic design while the Premier Series offers supple two-tone leather seats detailed with contrast stitching and featuring a new, more modern, perforated pattern. The rectangular shapes of the perforations are placed farther apart for a more progressive, contemporary look. The same pattern is repeated on the door panels.

Customers attracted to clean, contemporary Mercury design are also very sophisticated in their technology needs. The 2008 Sable offers the right connection for driver and passenger alike.

In addition to a standard auxiliary audio input jack, available convenience features include a voice-activated navigation system, a DVD entertainment system and factory-installed SIRIUS® satellite radio and Ford Sync™, a voice-activated hands-free in-car communications and entertainment system which fully-integrates mobile phones and digital media players.

A comfortable, quiet driving experience

A completely revised sound package gives the new Sable interior quietness that rivals many luxury cars. Technologies like expandable foam pellets in the A-Pillars and improved sound-deadening material in the doors, headliner and pillars help reduce interior noise levels

Sable’s quiet and confident ride is delivered in part by a revised MacPherson-strut front suspension with 10 percent more travel, new dampers and spring rates, and a retuned independent coil-over rear suspension. A new power steering system uses an intelligent electric pump to provide extra steering assist for such tasks as parking, and dials down the assist when it’s not needed, for example, when cruising on the freeway.

Sable features an award-winner, 3.5-liter V-6 engine and a sharp, six-speed transmission. The Duratec 35 engine makes an estimated 260 horsepower, a nearly 30 percent increase over the outgoing Duratec 30, and 245 pound-feet of torque.

The available all-wheel-drive system – similar to the system used on the new Mercury Mariner – features an electronically-controlled center coupling that can distribute exact amounts of torque from front to rear, up to 100 percent to either axle.

The 2008 Mercury Sable’s real-world fuel economy, even with the additional power and performance, is expected to be similar to the outgoing Montego model – thanks mainly to advancements in powertrain technology.

A clever, safe choice

The new Sable is expected to be a segment leader in safety, capable of achieving five stars in all four categories for the U.S. government’s crash tests.

AdvanceTrac® electronic stability control system is standard on all Sable models. Additional standard safety features includes dual-stage driver and passenger front air bags, seat-deployed side air bags for driver and front passenger, and Ford’s Safety Canopy™ side curtain air bags for both rows of seats. A new steering wheel design recesses the airbag 15 millimeters farther away from the driver, for an added measure of safety.

Source: Ford Motor Corporation







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